Every profession has a saturated market. When you’re looking for work or getting more clients, it’s important to differentiate yourself in order to stand out. The same can be said of advertising yourself as a hairstylist
Marketing yourself as a hairstylist is not about the talent you have, though having that helps, it’s about the message you get out and understanding your audience.
In this post, we’re looking at five ways to go to market as a hairstylist
How to find your personal style as a hairstylist
When it comes to hair styling, it’s important to find your personal style. This will help you to stand out in a saturated market and attract more clients. Having a unique style will also make you happier with your work, as you’ll be doing something that’s truly you.
it’s also a point of differentiation that stands out from everyone else in your market and allows you to express your personality much more having to do the same stuff time and time again. This will allow you to attract customers that you will like to work with, but also who want you because of your unique approach.
How to create a portfolio that stands out
A great portfolio is one of the biggest keys to getting new clients. There are a lot of people with talent out there in the world, and no matter how good you are, chances are that someone else has the same skillset, style and passion as you. The way you separate yourself from other hairdressers (or stylists) is to have a portfolio that distinguishes you as an individual artist.
It’s important to make sure you’re giving off a clear message about what kind of style your personal brand reflects. That way, when someone arrives at your website they can already see if they resonate with the work featured there, or not. A well-designed page tells potential clients both who you are and what it’s like to work with you before even speaking with them.
Understanding your audience and what they want
One of the most important things you can do as a hairstylist is to understand your audience. What do they want in terms of hairstyle? What are their concerns? What do they like and not like?
A simple way to do this and understand your audience is to look at your existing clients. What do they have in common? What brought them to you in the first place? Why have they stuck around?
Another way to understand your audience is to research trends in hair styling. What are people currently asking for in terms of hair colour, cut, and style? How can you adapt these trends to fit your personal style and the needs of your clients?
By understanding your audience, you can better tailor your work to meet their needs and grow your reputation and customer base.
Different ways to market yourself as a hairstylist
There are many different ways to market yourself as a hairstylist. One way is to use something such as Instagram or even TikTok and post your work there. This can help you reach a wider audience, as well as connect with potential clients. You can also create a website or blog to showcase your work.
You can also participate in hair shows and competitions. This is a great way to get exposure and meet other hairstylists. You can also offer workshops and classes to teach people about your styling techniques.
You can also collaborate with other businesses, such as photographers, make-up artists, and fashion designers. This can help you create a cohesive brand that represents you and your work.
Tips for staying creative in your work
Hairstylists need to stay creative in their work in order to keep up with the latest trends and attract new clients. Here are a few tips for how to do this:
1) Keep up with the latest trends. This can be done by reading magazines, watching shows, or going online. It’s important to be aware of what’s popular so that you can create styles that reflect these trends.
2) Experiment with different styles. Trying new things is a great way to expand your skillset and come up with new ideas.
3) Stay open-minded. Be open to suggestions from clients and other hairstylists. This will help you to get a better understanding of what people are looking for.